Our ethical approach has helped set our brand apart and enabled us to build a name that people from around the world can trust. For generations the Jain family (our founders) has been respected for its trustworthiness and honourable way of doing business, and this integrity is associated with the Diamonds Factory brand to this very day.
With a strong moral and ethical compass, all our business activities are conducted in a responsible and humane manner. It is this sense of doing things right that has naturally aligned our brand with respected institutions, including the World Diamond Council, and the British Jewellers' Association. All our gold and platinum is Assay Assured by the London Assay Office and hallmarked accordingly.